February 06, 2016
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Why Mail this Month? Why Mail in February?
Love is in the air! Take advantage by taking your customer relationships to the next level (or getting them back on track). Check out these red hot tips for making your customers love you: Create an emotional connection. Break through their same-old-same-old fatigue with a new way of contacting…READ MORE
12 Steps to Direct Mail Success: Step 6 - Layout and Design
12 Steps to Direct Mail Success – Step 6: Lay Out and Design Your MailerThe copy and graphics on your mailer are what allow you – through that piece of paper – to create an emotional connection with your prospect. Create that emotional connection, and you’re exponentially more…READ MORE
Print and Ship Products Multiply Your Promotional Possibilities
Click2Mail offers two ways to have your printing delivered: mailed individually to your customers or boxed up and shipped directly to you. Today we're going to talk about the print and ship option and how it can add new and profitable dimensions to your marketing…READ MORE
Every Door Direct Mail - We Do It All and YOU Save
That's right, we're still passing the postage discount we receive from the U.S. Postal Service on to you! You can now mail for less when you choose the We Do It All checkout option. Here's how it works: EDDM 101. Every Door Direct MailREAD MORE
How to Use Click2Mail to A/B Test Your Offer
A/B testing (AKA split testing) is how marketing experts find out which mailpiece design or message gets the best response. Once you have this information, you can stop wasting money on low percentage mailings, and maximize your return on investment. Here's how it works. Create your A/B versions. Say,…READ MORE
Direct Mail Trends for 2016
As you might imagine, cost efficiency is the driving force behind the important mail marketing developments of 2016. Let's look at 5 ways you can get the biggest bang your direct mail buck in the year ahead. 1. Data-based targeting. While mass mailing to every door in…READ MORE
Why Mail this Month? Why Mail in January?
In other words, what will your recipients respond to best at the start of the new year? Figure that out, and you'll be well on your way to direct mail success. New Year's Resolutions. Do you offer a product or service that will help people achieve…READ MORE
What Can Variable Data Do for Your Direct Mail?
The short answer is that it can increase response rates by up to 25%, according to the Direct Marketing Association (DMA) — a fantastic result when even a 3% improvement is usually considered outstanding. But first, what does "variable data" mean? The personal touch. Variable data is…READ MORE
What’s New from Click2Mail
The year may be winding down, but here at Click2Mail we're still going full steam ahead with expanded services and fresh ideas to keep you on the leading edge of direct mail marketing success. Check out these five new additions (plus one in the works) that can benefit any type…READ MORE
Why Mail In December? ‘Tis the Season for ROI
It's the height of the Christmas/Hanukkah/New Year celebrations, when people are making their purchase decisions, not just for right now but for the year ahead. Let's count the ways your direct mail marketing can strike while the iron is hot. 1. Boost retail sales. It's not too…READ MORE