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Why Your Direct Mail Needs a Response Device

Enticing recipients to read your message is only the first step. Profitability lies in what comes next: getting those readers to take action and become customers.   The single most important element of your direct mail marketing piece is the request for a response. Here's where you tell…READ MORE

Top Tips for Direct Mail Fundraising

If your nonprofit has been disappointed with the results of telephone or digital campaigns, add direct mail to the mix and watch donations soar.   A multi-channel approach that includes well-integrated direct mail, email and website yields a 28% higher conversion rate than digital alone, according toREAD MORE

Click2Mail Announces Two Mobile Apps for Sending Postal Mail

ARLINGTON, Va., May 6, 2019 -- Today at the 2019 National Postal Forum in Indianapolis, IN, Click2Mail announced the release of ZendaNote and Mail-it Now on the iTunes App Store. The free apps enable smartphone users to mail personalized notecards or documents from their phone or tablet…READ MORE

4 Reasons Why Your Small Business Needs Direct Mail Marketing

As a small fish in a big, competitive pond, you need proven strategies for growing your customer base and keeping existing customers coming back for more.   That's where direct mail comes in — again. Small businesses are now realizing that, while digital media may be inexpensive, it's yet another…READ MORE

Marketing Trends for 2019 That Direct Mailers Can Cash In On

Just when you thought all the marketing action was in the digital arena, customers are demonstrating that direct mail is still effective. In fact, if you use the strategies below, it can be MORE effective than online and email messages.     The Personal Touch With marketing "noise" at…READ MORE

Postage Increase - Boo! Our Discounts - Yay!

The new postal rates are almost upon us — they start January 27, 2019*. So if you're planning a mailing in the near future, now's the time to do it.   Fear not! It's Not All Bad News Some rates are staying the same, and some are actually going down.…READ MORE

USPS Announces Important Deadlines for the Holiday Season

  The Postal Service recommends the following mailing and shipping deadlines for expected delivery by Dec. 25 to Air/Army Post Office/Fleet Post Office/Diplomatic Post Office and domestic addresses:     Nov. 6      – APO/FPO/DPO (all ZIP Codes) USPS Retail Ground® Dec. 4      – APO/FPO/DPO (ZIP…READ MORE

Western States Wildfires Impacted Mail Delivery

Please be advised that current weather conditions and wildfires in California and other western states will inevitably impact mail delivery in many areas of the northwest United States for an unforeseen period of time.    Up-to-date reporting by the US Postal Service on conditions and delivery service disruptions can be…READ MORE

Direct Mail Marketing: Does it Still Work in 2018?

There's no doubting that online marketing has taken the world by storm. Not only is online video consumption reigning supreme over traditional TV viewership, but it seems the world has gone mad for—and forgot about—the value still held in offline marketing. One of those offline tactics is direct mail: sending…READ MORE

Planting a Seed for Tomorrow

Did you pledge to grow your business in 2018? Are you looking for a list of prospects to turn into new customers?    But wait, how many emails did you get yesterday? The average person gets about 88 emails a day--or more if you combine work and personal email. That…READ MORE