August 28, 2016
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Comparing Email to Direct Mail: Who Wins?
The fact is, familiarity has bred contempt among consumers. With such massive quantities of emails coming in every day, they now perceive it as having the lowest value of any communication channel. Let's look at the comparison made by one large consumer survey*: • Email gets 0.12%…READ MORE
Click2Mail Webinar Schedule 2016
Click2Mail Webinar Schedule 2016 These short presentations are live broadcast and scheduled at the end of the month. They are available on the Click2Mail YouTube Channel to review at your convenience, too. Or schedule a one-on-one presentation for your company by contacting Customer Service Support at [email protected] …READ MORE
Click2Mail Tips & Tricks: How to Schedule a Job
One of our top frequently asked questions has to be: Can I schedule a job to mail on a specific date in the future? The answer is, yes you can! Here's how. 1. Complete your order. 2. Once the job is in the shopping cart, click…READ MORE
Why Mail this Month? Why Mail in August?
Summer is winding down and you're probably already thinking about your marketing plans for the busy season ahead. But that's no reason to let your business slip out of sight ... especially when there are some juicy opportunities to generate sales this month. Simplify Your Life Week, August…READ MORE
Accomplish More with Email-to-Mail
We’re excited to introduce you to our newest Email-to-Mail enhancements — making mail even easier. Use your email application to send printed copies of digital documents via US Mail email attachments, automatically printed and mailed the next business day, through the US Postal Service, for just pennies more…READ MORE
Using Mail to Reach Decision Makers: Why It Still Works
In spite of the tsunami of digital communications that has inundated the world over the past couple of decades, business-to-business marketers continue to give direct mail the single largest chunk of their budget, according to a Pitney Bowes survey. Over half of the same survey respondents said that direct mail…READ MORE
Why Mail this Month? Why Mail in July?
'Tis the season ... to think about the holidays! Smart marketers start preparing now, so they'll be positioned to take maximum advantage of the biggest profit-making time of the year. Stay top of mind with your customers. You want your business to be a familiar face among the multitude…READ MORE
Getting Over the Sales Slump with Direct Marketing
If your sales are in the doldrums, chances are it's because your marketing is, too. Tactics that were initially successful are now just giving your target customers the familiarity that breeds contempt (or at best, boredom). It's time to shake things up! Generate a surge in customer attention —…READ MORE
Click2Mail Tips & Tricks – Duplicating a Job
We continue our series on how to make Click2Mail work better and faster for you with a quick tutorial on duplicating a previous job. Instead of starting a new job from scratch, you can save time and effort by: • Sending the duplicate to a…READ MORE
Why Mail this Month? Why Mail in June?
This month we'd like to talk about an even more fundamental question: why advertise at all? Especially if you're a small business, you may think the possible rewards aren't worth the risk of spending limited resources. The fact is, advertising can bring you a very nice, and reasonably safe,…READ MORE